Build Brand Awareness

Description

In this class we are going to build out your brand. Many business owners get confused on the difference between a logo and your brand. Your logo is like your face - your eyes, nose, ears; distinguishing features that set you apart from everyone else. Your brand is everything behind that face - your heart, your integrity, what you stand for. It is important to have a strong logo that represents your business. It is vital to have a clear, concise, understandable brand behind that logo. Your brand is everything you promise to your customer - let's define those promises and target ways to keep them.

We will build out your:
-- Who is your ideal client; your dream client
-- What is your target market; how and where do you set yours
-- Differentiating factor; and no, it's not great customer service
-- Voice; who you are and how you tell your story