Tangible Impact: Why Direct Mail Is the Sleeper Strategy Businesses Are Reawakening
Digital marketing may dominate the spotlight, but there’s a slow-burning resurgence happening just below the surface. Direct mail—the tactile, old-school cousin of email—is earning new fans among modern marketers for one very simple reason: it works. In a landscape saturated with online ads, physical mail breaks through the digital noise by arriving in the real world. When brands leverage this channel with intention, what seems like an outdated relic becomes a business asset with staying power. Touch
Turn 4 Minutes Into 4 Weeks of Marketing: A Simple Strategy for Gresham Businesses
If you’ve ever hosted a booth at the Gresham Farmers’ Market, sponsored a local fundraiser, or participated in a Gresham Area Chamber of Commerce mixer, chances are you’ve captured a few quick videos or photos. But where are they now? For most business owners and marketing teams, that footage is either buried in someone’s phone or left unedited in a cloud folder — out of sight, out of mind. Meanwhile, the momentum from that event fades, and your brand misses the chance to stay front and center in your
.png){kind=logo}
Why Your Brand Isn’t Sticking (and What to Do Before You Spend Another Dollar)
If you’ve ever felt like your business isn’t catching on the way it should, you’re not alone—and you're probably not imagining it. Plenty of small business owners invest time and money into products, platforms, and promotions, only to be met with a shrug from the world. The thing that gets overlooked? Visual communication. What your brand looks like and how it speaks—before a single word is read or pitch is heard—can mean the difference between being remembered and being completely ignored. Your Logo
Smart Payment Strategies That Drive Business Growth
Managing late payments while keeping a good relationship with customers requires a thoughtful approach. Clear payment terms help set expectations from the start. Friendly reminders and open communication make it easier to resolve delays without creating tension. Offering flexible solutions can encourage cooperation and trust. A respectful yet firm approach ensures payments are made while keeping the relationship intact.Active Listening to Address Payment Delays To tackle late payments, employ active
.png){kind=logo}
Stand Out in the Market with a Strategic Media Kit
In the competitive landscape of today’s digital marketplace, capturing attention requires more than just a compelling product or service. A strategic media kit can be a game-changer, offering a structured way to present your brand to the world. This tool not only enhances your public relations efforts but also ensures that your brand’s story is told consistently and professionally. By providing media professionals with a comprehensive and visually appealing package, you position your business as a
Drive Marketing Success for Your Small Business Using AI
Imagine wielding a marketing superpower that predicts customer needs, personalizes interactions, and amplifies your outreach with unmatched precision. In the digital age, this isn't just a futuristic concept—it's a reality made possible by advanced AI tools. For small businesses eager to stand out in a competitive market, AI unlocks unparalleled opportunities to revolutionize marketing strategies and achieve rapid growth. Elevate your small business marketing to unprecedented heights with the power of
.png)
2024 SBA Oregon Business of the Year
OREGON’S 2024 SBA SMALL BUSINESS OF THE YEARMigration Brewing Wins Coveted Accolade from the U.S. Small Business Administration PORTLAND, OREGON – Migration Brewing has been selected as Oregon’s 2024 Small Business of the Year. They are the first Oregon craft brewery to win this award. As part of the SBA’s national small business week celebration, Migration Brewing will represent Oregon at the official award ceremony in Washington D.C. April 28 th - 29 th . Since 1964, the President of the United States has
Five Ways to Help Those Hit the Hardest by Covid in Our Community
Many Gresham Area residents are suffering Too many families have lost loved ones and been plunged into poverty during the pandemic. Through many discussions with area non-profits and charities it has become clear that the Gresham area has been hit hard by the pandemic and most importantly there is something we can do. Five Ways to Help Your Neighbors Recover from the PandemicShop Local: It is more important than ever to intentionally choose to shop locally within the Gresham area. The jobs you help
